Short answer: A job advert reaches people who are looking for a job, not the people who fit your role. Applying takes a minute, so the pile grows, and someone in your office has to read it. For a senior accountant or finance manager, the person you want is usually employed and not reading adverts. Don’t wait for applicants: go to the companies where that person works now.
Every CV has to be opened, read and sorted. Then come the phone calls, the interviews that get moved, the tests and the candidates who do not turn up. Usually that work falls on the owner or the finance head, the same person who runs the month-end close.
To see your own cost, take your last advert: the number of CVs, times the minutes each took to read, plus every call and interview. Then add the weeks the seat stayed empty.
Good senior accountants are usually employed and busy, and many are not looking. They have to be approached, which an advert cannot do. For junior roles a portal is still the right tool; we compare the options in recruitment agency or job portal.
A financial services firm needed two chartered accountants with insurance experience for a tier-2 city. Almost everyone with that profile worked in a big city and did not want to move, so an advert would have brought the wrong people. We listed 25 to 30 target companies and approached only people working away from their home city. Both were hired in under 30 days. Read the case study.
For senior accountant roles and up, we work the same way: a target company list, direct outreach, interviews by our team and a chartered accountant’s review of every shortlisted profile. You read 3 to 5 profiles within 7 working days, not a pile.
One month’s CTC per hire, about 8.33%, with ₹5,000 paid upfront and adjusted against the fee. 90-day replacement guarantee.
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